What IS Clean Beauty?

August 20, 2018

What IS Clean Beauty?

What you Put On Goes In

2018, it seems, is to be the year when the ‘clean beauty’ trend, after many years in the sidelines, is finally beginning to gain some traction. But what exactly is ‘Clean Beauty’ AKA ‘Bathroom Detox’?

When it comes to our health, we have a pretty good understanding of what 'clean eating' is - the virtues of healthy, unprocessed food, exercise, drinking, medications - and even the impact of stress on our physical and emotional wellbeing. We are SO very familiar with that territory. But wait! ‘Clean Beauty’ experts would argue that there is an infuriating piece missing from the health puzzle. What we are putting ON to our skin. It is after all your body’s largest organ and it is incredibly overlooked that what you put on goes in.

A Staggering 99% of our cosmetics are based

around petrochemical derived ingredients.

 

 

Most people are still blithely unaware of the fact that almost every beauty product is derived from petrochemicals, many of which are known to be harmful both to our skin and reproductive systems.

Yep. Just as good as eating it, by the time you’ve had your wholegrain oatmeal you have likely already ingested a diet of plastics, carcinogens, (cancer causing), endocrine disrupting, (fertility-damaging), DNA mutating, known skin irritants and a whole range of other noxious substances, directly into your bloodstream. All of which could make that that salad eating and treadmill pounding a er - running joke...

View EvoNaturals range of non-toxic skincare here.

What have Phthalates got to do with it?

It's a bold statement, but one that is backed by too many studies and research to be ignored.  And in many cases, terrible health outcomes - dermatological and immunological (as in my case) - and far worse including birth defects and infertility at the other end of the scale, statistics which correlate directly to of amounts of phthalates parabens and myriad other chemical compounds getting into our bloodstream via fragrances, nail polish and hairspray, and significantly damaging ours and our children's health.

What's Gwyneth got to do with it?

'Clean Beauty' - a term coined by Gwyneth Paltrow, among others, to espouse her brand's ideas around safer cosmetics, has come to mean  'those cosmetic products without harmful substances'. 

With all of the hoo-ha about the dangers of parabens, phthalates and the like in the news, the big pharmaceutical companies - and remember billions of GPB are at stake here - are now considering making amends as the tide of awareness of this issue sweeps the western world.

Sadly, until like me you are directly affected, most people will continue consuming the same cheap toxin-laden body care products - and with the sheer lack of choice on the shelves, they can hardly be blamed. 

Luckily, there are now a growing number of smaller companies, springing up to cater to those affected -  as well as those who are aware and just want to buy healthier, cleaner body care products - and even think about detoxing their bathrooms altogether. Currently, these companies represent only 1% of the total body care market. But it's a starting point, the market is growing and the big companies are rightly concerned if not yet rattled.

Ready to try some high performance, luxury 100% synthetic-free products? 




Also in Blogs

Is your Beauty Regime TOXIC? 
Is your Beauty Regime TOXIC? 

September 12, 2018

Here is the heads up on the top 10 recommended ingredients on the list to AVOID, and the reasons why, including ingredients known to be cancer risks and hormone disruptors - ie, damage the reproductive systems not only of users but also those of their unborn children.

Read More

How Did This Become Normal?
How Did This Become Normal?

August 28, 2018

For millenia, humans have used natural plant ingredients for their body care - for everything from eyeliner to medical cures. Relatively recently, we began to use petrochemicals. And now natural is seen as 'Alternative'. . .

Read More

Cosmetics Caused My Dermatitis
Cosmetics Caused My Dermatitis

July 24, 2018

How I 'cured' my painful skin condition - naturally.

Read More