Established in 2010 by a working mother initially to address her own adverse skin issues. After many years of research and development we have formulated the perfect vegan solution - and the most luxurious skincare that is suitable for your sensitive skin.


If we had to sum it up in four words they would be: quality, natural, sensitive & sustainable. We are a multi-eithical brand - which begins first and foremost with quality. Our mission is to deliver the absolute best solutions humanly possible, with the lowest cost possible, whilst giving back as much as possible to humanitarian and earth causes. Firstly, we do not use any petrochemical or animal ingredients whatsoever in our formulas. Our concentrated blends mean you need to use less - saving you money and reducing your impact on planet. We have a low to zero waste approach, using both glass and metal and our postal packaging is fully recyclable with zero plastic. We are always researching better methods to reduce our carbon footprint. Join the skincare revolution – enjoy natural, exquisite luxury, your skin will thank you!


Botanical extracts & oils like Jojoba and Squalane, Shea Butter and Marine Algae extract (AKA Marine Collagen) – powerful plant actives known to rapidly stimulate collagen production with nurturing softening oils. Our Serum contains Vitamin C and Hyaluronic Acid and our glossy lip balms are made without vaseline and beeswax whilst being super softening and long lasting.


Petrolatum (AKA Vaseline), Parafin (Commonly used in baby oil) Plasticisers, synthetic solvents, denatured alcohol (alcohol denat), silicones, fillers, parabens, synthetic fragrances and many other toxic chemicals found in most medical and cosmetic skincare.

15 years ago after a serious reaction to hair dye, our founder Emma was left with damaged and extremely sensitive skin. Emma turned to various natural products, however she found that the ones which were safe for her skin lacked the quality she desired. 5 years of research and experimentation later, she developed our amazing formulas which work safely on sensitive skin - but with that all important luxurious feel. This hard work and dedication has allowed us to proudly provide skin relief to thousands of customers over the last decad, and for many to come.

Emma Maguire

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